Your way to success: How to develop your personal brand in 3 easy steps
Whether you are looking for a better job, want to share more of yourself, or want to increase the number of jobs you get – personal branding will help you to succeed. It will help you to stand out from your competition and get the deal. A strong personal brand is the representation of the best of you, your flaws, triumphs, challenges but also successes. And, without you knowing it, you already have your own personal brand. As Jeff Bezos said, a personal brand is “what people say about you when you’re not in the room.” That makes it even more important to have a glowing reputation – both in physical contact with people and in the virtual world!
So here are 3 easy steps creating an engaging, unique, and inviting personal brand.
1) Get to know yourself
Be self-aware about who you are. Start asking your family, friends and colleagues for feedback and start thinking about who you want to be and what you might need to become this person. Building a personal brand is not about building a fictional persona, but rather to showcase who you are and what your skills, values, passions and true beliefs are. With that, start by taking a basic inventory:
Professional skills & awards: In the course of our lives we receive countless awards and learn a multitude of new skills. What are the skills and awards that define you? Which of them show your audience who you are and what your abilities are?
Your passions & beliefs: Show us what you stand for (and against)! What are you passionate about, what do you belief in? Following your passions and interests not only makes you feel better, it will also show people that you truly belief in what you do and that you are passionate about your job. It will underline your personal brand with pure authenticity.
2) Tell your story
Instead of bursting out your qualifications and beliefs into the Social Media, try to become a storyteller. Create and share your story around your brand with your audience in a way they can relate to you and engage with your personal brand. Proof, that you are who you tell them to be. To share your story with as many people as possible, you need to have a shining web presence. – Our number 3.
3) Improving your web presence
The best way to keep in touch with your audience is via Social Media. If your target audience is more on the professional site, people are most likely to use platforms such as LinkedIn, Xing and others. Make sure to cover these 3 key principles on your Social Media Account:
What is it that you do? Describe your work as short and crisp as possible. Make sure your audience (and potential employer/clients) immediately understand what your work is about. You may even come up with a slogan to describe and brand your work.
How do you do it? Try to think about a short sentence that describes your way of working the best. Be aware that the way you describe your working methods will also affect the way people perceive you.
Your web-look: Just as your description about your working methods, your appearance on social media has a huge impact on your personal brand. First impressions via the virtual world are even more critical than usually since you do not have the advantage of using facial expressions and gestures. Even more important, to look good on the web!
- Establish yourself as an expert. Share articles, book recommendations and your opinion on specific topics with your audience.
- Be, who you want to be! You may remember the book “Dress to success” which was aiming for people to dress, as they would want to be perceived. In times of modern technologies, you do not only have to look good in presence, but to also ensure your virtual appearance is on fleek and gives people a good first impression who they are dealing with. Let us give you an example: If you want people to think you are cool and creative, you may think about replacing your profile picture with an avatar (make sure to check out this webpage: www.mycoolavatar.com for your personal avatar, they have great deals online!). People will be impressed by this new, artsy looking picture of you and immediately associate you with a bunch of new skills and characteristics.
- Be recognizable. No matter on which Social Media platforms you are active on, make sure to always convey the same values. Whether you make use of colour coding, recurring graphic elements or the content you are posting.
- Be visible and revisit. Unfortunately, it is not enough to publish or post something once. To keep your audience interested and entertained, you need to have a sophisticated long-term content planning of posting relevant content for your target group. But setting up a personal brand once is not enough. Make sure to regularly review your personal brand and adjust small bits and pieces if needed.
Building your personal brand may sound like a lot of work (and it is!) but it is a great and fun way to get to know yourself even more also your way to success.
We have created a fillable Personal Branding Presentation for you, which you can use to help develop your personal brand strategy as you read through these steps.
For a free copy, please sign up here.